
Alcohol Branding and Marketing Strategies
Alcohol is one of America’s favorite past times. A relaxing dinner, a celebratory toast, or a night out with friends, alcohol tends to define the contours of social, as well as professional gatherings. A study conducted by the National Survey…

Beer Branding Strategy
How Do You Decide What Beer to Drink?
Think back to the last time you purchased a six-pack from your local liquor store. When you were browsing the fridges scanning all the different options to choose from, what was the defining factor in making…

Brandsmen Beer Review: Funkwerks Deceit
Brewery: Funkwerks
Location: Fort Collins, CO
Style: Belgian-Style Golden Ale
ABV: 8.5%
Recommended Glassware: Tulip
Awards:
GABF 2012 Gold Winner
Style: Belgian-Style Pale St. Ale
World Beer Cup 2014 Silver Winner
…

Are Beards a Requirement for Brewing Beer?
As I was sitting in a taproom in Denver, Colorado, enjoying the last drop of sour beer from my delicate snifter, the friendly bartender passed by to proposition me for another. As he began to explain the intricacies of the extensive variety…