brand and marketing for alcohol
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Alcohol Branding and Marketing Strategies

Alcohol is one of America’s favorite past times. A relaxing dinner, a celebratory toast, or a night out with friends, alcohol tends to define the contours of social, as well as professional gatherings. A study conducted by the National Survey…
Beer Branding Strategy
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Beer Branding Strategy

How Do You Decide What Beer to Drink? Think back to the last time you purchased a six-pack from your local liquor store. When you were browsing the fridges scanning all the different options to choose from, what was the defining factor in making…
Funkwerks Deceit Beer Review
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Brandsmen Beer Review: Funkwerks Deceit

Brewery: Funkwerks Location: Fort Collins, CO Style: Belgian-Style Golden Ale ABV: 8.5% Recommended Glassware: Tulip Awards: GABF 2012 Gold Winner Style: Belgian-Style Pale St. Ale World Beer Cup 2014 Silver Winner …
Brewing Beer and Beards
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Are Beards a Requirement for Brewing Beer?

As I was sitting in a taproom in Denver, Colorado, enjoying the last drop of sour beer from my delicate snifter, the friendly bartender passed by to proposition me for another. As he began to explain the intricacies of the extensive variety…