We try not to toot our own horn – we’d much rather have others sing songs of praise about our company and our digital marketing efforts. However, it does make us proud of our work when we do hear such positive feedback from other businesses, which has helped us achieve being named the best Denver SEO company.?

Yes, we were ranked among the most effective agencies to help businesses improve their online visibility. But how exactly is a business chosen as one of the top SEO companies? Well, there are a few factors.

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How Were The Brandsmen Named Best Denver SEO Company?

Digital.com, a leading independent review website for small business online tools, products, and services, has named The Brandsmen to its list of Top SEO (Search Engine Optimization) firms in Denver. The top companies on this list were selected based on core service offerings and customer feedback, as well as a few other things that Digital.com and other businesses look for in an SEO company.?

Best SEO Firms

Researchers at Digital.com conducted a 40-hour assessment of over 50 companies across the web.?

The Brandsmen and other firms were required to offer multiple service lines, such as web design, link building, and email marketing. The guide also examined large companies that can deliver greater resources and small firms (like The Brandsmen) with a more personalized approach. Service providers were expected to work with businesses across various industries, including healthcare, education, and law.?

While some businesses may not understand SEO or may even think it’s a bunch of “Hocus Pocus,” others are experiencing high volumes of traffic due to their ranking position on any given search engine results page (SERP). According to Digital.com, a company that will help improve your online presence must have the following features:

Testimonials and Case Studies

To be voted the best Denver SEO company, or to even be considered for hire by any other business, an SEO firm must be able to show reviews, projects, and/or success stories on clients. Bonus points if they’re in the same industry or if they have case studies across multiple industries.?

Ethical Strategies

There are actually ways to properly and ethically perform SEO and ways to cut corners or try and cheat the system. These unethical tactics are called “Black Hat” SEO tactics. Although they may achieve fast results, Google and other search engines will eventually find out about such tactics. Any company that has “Black Hat” SEO strategies in place will soon find out it does more harm than good and be harshly penalized by search engines. Do guaranteed, quick, first-page rankings sound too good to be true? It’s because they are.

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Reporting and Analytics

Whether it’s on a monthly, quarterly, semi-annual, or annual basis, a good SEO company must provide in-depth, transparent reporting. These reports should be readable and easy to understand by the client and should not include industry terms that may seem confusing or intimidating to try and understand.?

Insights to traffic growth, the overall number of visitors to the site, and anything else the client requests, should all be included in such reports. If at any time the client has questions or concerns about the reports, there should be an open and honest conversation on the numbers and how they were pulled together.

Customized Proposal

It’s usually pretty easy to tell when a client has a one-size-fits-all package that they just offer all of their clients – no matter the size or industry of the company. A good SEO company should understand the industry, the needs, the history, and the future objectives of each client they work with.?

The proposal should reflect these things. The more personal the proposal, the better the results will likely be. It starts and ends with communication where goals and expectations are discussed and a plan is put in place to meet those.

Short-Term and Long-Term Strategy

Most SEO efforts are “a marathon, not a sprint,” as you may hear, so that must be explained in a long-term strategy, just what to expect over time. That being said, there is some low-hanging fruit that can be taken advantage of, to get some quick results.?

SEO is a commitment from both sides – the SEO company and the client – and you’ll need to trust the process. Although you may not see first-page rankings right away, as long as progress is being made consistently, the results will pay off in the long run.

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Denver SEO Services

We are happy to have been noticed by various businesses through our diligent SEO efforts and positive feedback from other clients, which in turn has helped us get noticed by Digital.com and given us the title of “Best Denver SEO Company.” We are equally as proud to have achieved some awesome SEO results for our clients throughout so many different industries and look forward to conversations about what SEO and other marketing services can do for your overall online presence.?